The Optimize blog

AI cost, in plain English.

No jargon, no fluff - just where the money goes across the AI tools your team already uses, and how to keep more of it.

News · Jul 2026 · 5 min read
A startup burned $81,000 of AI tokens in a week. Nobody noticed until the bill.

One employee, one week, one meme game - and an $81,267 Claude bill nobody saw coming. Plus why Microsoft and Amazon are quietly pulling back too.

News · Jun 2026 · 6 min read
Uber burned its entire 2026 AI budget in four months. Here's the lesson.

5,000 engineers, no per-person limits, and a full-year budget gone by April. What the biggest public AI-cost blowout teaches every company.

Playbook · May 2026 · 6 min read
How companies cut their AI bill 40% - without using AI any less

Real patterns from teams that tamed their spend: right-sizing models, reusing repeated answers, retiring seats nobody logs into.

Insight · Apr 2026 · 5 min read
Shadow AI: when your team uses tools you can't see

Most companies have more AI in use than they think. Why it happens and how to get the full picture.

Playbook · Mar 2026 · 4 min read
The hidden cost of idle seats

Licenses quietly renew whether anyone uses them or not. How to spot the seats nobody touches - and what to do with them.

Guide · Feb 2026 · 5 min read
Big model or small model? Matching the right AI to every task

Premium models are brilliant - and usually overkill. Which everyday jobs run perfectly on cheaper ones, and the few that do not.

Basics · Jan 2026 · 7 min read
What are AI tokens, really? A plain-English guide

Every AI answer has a price tag, counted in tokens. What they are, why some tasks cost 100x more than others, and how to read your first bill.